Proceedings of the 15th International Academic Conference, Rome

SOCIAL MEDIA USAGE OF GSM OPERATORS IN TERMS OF PUBLIC RELATIONS

MUSTAFA BAL, MÜJGAN BAL

Abstract:

Requests of individuals in order to access to information is increasing day by day with the expansion of communication fields and networks. While the desire of people to express themselves are increasing, the number of corporations preparing this environment shows a significant raise as well. All of the changes affecting social life are incleded with communicaiton world and particular sectors are influenced directly. Innovations and changes particularly in communication technologies, conveniences and benefits which those offer to target audience inspire specialization at communication. Currently, the number of corporations trying to realize this specialization in the best way and proving themselves both in national and international areas by slipping from localizaiton are increasing. Especially by the opportunuties offered to users via mobile communication and making those more attractive by social media influences the success of GSM operators. It is thought that the leading GSM providers of the world care about this inference and make effort in paralel among the competetive communication environment. Since public relations which aims to take the essential messages to the target audiences at the right time an in the right way maintaining its efficiency, it prefers the social media as a new applicaiton field by developping technologies at last years. Social media causing many organizations to change or renew the advertisement and merketing strategies, is seen advantageous in terms of public relations and been used actively as well. That is why GSM operators are using this field intensely for its advantages as easy access, continuous messages and low costs. In this study social media usage of three leading GSM operators of Turkey providing mobile communication, Avea, Turkcell and Vodafone are examined. Corporational social media accounts of GSM operators analyzed by content analysis method and the obtained data and information evaluated in terms of public relations. Efficient usage level of this platform of GSM operatos, announced applications via this way and whether they answer to the demands, complaints and questions of customer or not are some of the issues obtained from the study

Keywords: Social Media, GSM Operators, Public Relations, Technology

DOI: 10.20472/IAC.2015.015.026

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