Proceedings of the International Interdisciplinary Conference, Vienna

FACTORS INFLUENCING A DECISION TO CHOOSE A UNIVERSITY: A CASE OF SUAN SUNANDHA RAJABHAT UNIVERSITY

SUWANNEE KIRAHAT, NOPADOL BURANANUTH

Abstract:

The main objective of this research was to study the potential students’ decision to choose a university for their education. This study used Suan Sunandha Rajabhat University, Bangkok, Thailand as a case study as the university has been ranked as the best university in the Rajabhat system for many years. A quantitative research methodology approach was employed in this study. The research sample consisted of 400 high school students in Bangkok. Data were collected with the use of a questionnaire and analyzed with descriptive statistics. The research findings showed that the main reason that made the respondents choose to study at this university was its reputation as the best university in the Rajabhat system. This reason was rated the highest level. This was followed by the number of students in the undergraduate and postgraduate programs.

Keywords: Students, Decision-making, University

DOI: 10.20472/IAC.2018.001.005

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