The purposes of this research were to: 1) investigate the attitude level of employee towards the corporate culture on eldercare service business; and 2) examine the influence of the corporate culture on work performance of the employees of eldercare service business. This study utilized a quantitative research approach. The research sample consisted of 400 employees of eldercare service business in Bangkok and metropolitan. The sample was obtained by systematic sampling. The study was carried out between April and June, 2018. The research instrument was a questionnaire. Data were analyzed by descriptive statistics including mean, and standard deviation and a structural equation model. The result of this research showed that: 1) the overall attitudes of employee towards the corporate culture on eldercare service business were rated at a high level, and when considering each dimension of their attitudes including the attitudes on long term orientation was found to have the highest mean score, followed by protection of their own right, participation as a group member, and performance orientation, each of which was rated at a high level. In terms of employees’ overall work performance, it was also rated at a high level, and when considering each dimension, organizational loyalty had the highest mean score, followed by willingness for cooperation and efficiency in work performance respectively.; and 2) the corporate culture had a direct influence on the employees’ work performance with a .05 level of statistical significance. This research can be used as a guideline for the elderly care service business to determine the appropriate organizational culture for long-term loyalty to the employees.
Keywords: Corporate culture, Employees’ Work Performance, Eldercare Service Business