Proceedings of the International Interdisciplinary Conference, Vienna

READERS’ SATISFACTION TOWARDS THE ACCESS TO THE ON-LINE GRADUATE SCHOOL JOURNAL OF SUAN SUNANDHA RAJABHAT UNIVERSITY

WIMONPAK SEUAUDOMNAN, SUKONTH KHRUANAMKHAM

Abstract:

This research aimed to study profile and satisfaction of readers towards the accessibility of the on-line Graduate School Journal of Suan Sunandha Rajabhat University and to study problems and suggestions for the access to this journal. This research utilized a quantitative research methodology. The sample consisted of 200 respondents. Data were collected with a mean of a questionnaire. Descriptive statistics were used to analyzed the collected data. The research findings indicated that most of the readers of the on-line journal were female postgraduate students of the universities, aged between 25-30 years old. Their average satisfaction was 4.18 out of 5 which means that their overall satisfaction was at the highest level. Moreover, it was also found that the readers’ satisfaction depended on the fact that: (1) the content of the journal’s website covering all the needed information and being updated continuously; (2) full research papers enabling downloaded in a form of electronic files fast and easily; and (3) the information displayed on the journal’s website being clear, correct, reliable and up-to-date. The mean scores of these three factors were 4.27, 4.25, and 4.22 respectively.

Keywords: Satisfaction, On-line Journal, Readers

DOI: 10.20472/IAC.2018.001.017

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