Proceedings of the 2nd Business & Management Conference, Madrid

Authors Title Pages
BASTIDA VIALCANET RAMON , MARIMON FREDERIC , CARRERAS LLUÍS AN EMPIRICAL ANALYSIS OF THE EFFECTS OF HUMAN RESOURCE MANAGEMENT PRACTICES ON JOB SATISFACTION IN NON-PROFIT 1 - 20
BOSETTI LUISA ENGAGING STAKEHOLDERS THROUGH FACEBOOK. THE CASE OF GLOBAL COMPACT LEAD PARTICIPANTS 21 - 42
CRUZ CHÁVEZ PLÁCIDO ROBERTO , CRUZ CHÁVEZ GUSTAVO RODOLFO , JUAREZ MANCILLA JUDITH , RUIZ CESEÑA FRANCISCO ISAIAS MEASURING TOURIST SATISFACCTION IN LOS CABOS 43 - 56
GRAA AMEL , ABDELHAK SOUMIA , BARAKA HAYAT THE IMPACT OF ONLINE SOCIAL NETWORK’ USAGE ON THE PURCHASE DECISION PROCESS: QUANTITATIVE AND QUALITATIVE STUD 57 - 65
GÜLERARSLAN AŞINA , YILMAZ M. BARIŞ , YILMAZ YASEMIN THE ROLE OF OPINION LEADERS WITHIN THE CONTEXT OF PURCHASING HERBAL PRODUCTS FOR HEALTH 66 - 79
GUPTA PANKAJ KUMAR , KAUR SANDEEPA CREDIT RATING FRAMEWORK FOR FINANCING OF SMES IN INDIA AND ROLE OF CENTRAL BANK 80 - 99
JARAMILLO GOMEZ MARIA LUISA , TURRIAGO HOYOS ALVARO , THOENE ULF FINANCIAL INCLUSION FROM THE PERSPECTIVE OF SOCIAL INNOVATION: THE CASE OF COLOMBIA 100 - 108
JEONG SEONG-YUN A STUDY ON THE USE OF CONSTRUCTION STANDARD INFORMATION IN THE PLANNING STAGE OF THE NATIONAL ROAD CONSTRUCTIO 109 - 120
KHATEEB AHMAD RISK MANAGEMENT IN LIGHT OF CORPORATE GOVERNANCE 121 - 138
LOPES JOÃO , SANTOS ANA VERTICAL SPECIALIZATION, GLOBAL VALUE CHAINS AND THE CHANGING GEOGRAPHY OF TRADE: THE PORTUGUESE RUBBER AND PLASTICS INDUSTRY CASE 139 - 153
QOQIAURI LAMARA PRINCIPLE LINES OF FORMING ATTRACTIVE INVESTMENT CLIMATE IN GEORGIA 154 - 177
RODRIGUES HELENA SOFIA , FONSECA MANUEL , CARDOSO PAULO RIBEIRO THE PERCEPTION OF ROAD SAFETY COMMUNICATION CAMPAIGNS: THE GENDER INFLUENCE 178 - 191
RUIZ CESEÑA FRANCISCO ISAIAS , GONZÁLEZ NÚÑEZ PERLA YAMELY , JUÁREZ MANCILLA JUDITH , CRUZ CHÁVEZ PLÁCIDO ROBERTO , CRUZ CHÁVEZ GUSTAVO RODOLFO PROPOSAL FOR MEASUREMENT OF THE ECOTOURISM POTENTIAL IN MEXICAN OASIS 192 - 198
SÜTKEN ELVAN EFFECTS OF IUS GENTIUM ON ROMAN ECONOMIC SYSTEM AND LEGAL PROCESS 199 - 199
TAMAS ANCA DOES THE COUNTRY OF ORIGIN MATTERS FOR HYBRID PRODUCTS? 200 - 215
YOSHINARI AKIRA MARKET CATEGORY GENERATION BY META-CONTRAST THESIS 216 - 224

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