Proceedings of the 31st International Academic Conference, London

DESIGN FLEXIBILITY IN PRODUCT FORMS

SUDHIR KUMAR ATREYA, SONAL ATREYA, SUSHIL S, RHICHA SHUKLA

Abstract:

Flexibility in product Design has been defined as the ‘Ability to change or adapt with economy of time, effort, cost or performance.’ Hence Flexibility ensures the greater economy, adaptability and evolution of the product. The form and aesthetics of a product is its unquestionable determinant of success in the market. In today’s market, companies have to keep up with fast changing technologies, fashion trends, economy and user needs. This paper presents a review on the role of flexible design in finalising the form of a product, for achieving economy by design. The research work includes studying the form of few successful smartphones and cars and; from their understanding, deriving how forms played the role in success of the product in the market while the product and its iterations themselves follow flexible design.

Keywords: Design Management, Flexible Design, Economy By Design, Aesthetics, Product form, iPhone, Lamborghini.

DOI: 10.20472/IAC.2017.031.007

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