9th Business & Management Conference, Prague

Book of Abstracts of the 9th Business & Management Conference, Prague

Published by

International Institute of Social and Economic Sciences
Address: Trebesovska 14, Prague, 193 00, Czech Republic
Website: www.iises.net

and

International Society for Academic Studies, z. s.
Address: 
Kamerunská 607/1, Vokovice, 160 00 Praha 6, Czech Republic

Publication Type: E-book
Published in: Prague, Czech Republic
Date of publication: 21st July 2019
Edited by: Jiri Rotschedl

 Copyright © 2019

Copyright holder:
International Institute of Social and Economic Sciences (IISES)

Authors Title Pages
AKYOL ZÖHRE , TOKATLI MEHMET HOW BANNED BRANDS COME TO LIGHT: A CONTENT ANALYSIS ON STEALTH MARKETING CASES FROM TURKEY 1 - 1
AL-HAJRI SHAHRAZAD BUSINESS & MANAGEMENT CONFERENCE 2 - 2
AL-JUMAA’ ANWAR , AL-KHATIB SAID N/A 3 - 3
ARDALAN KAVOUS CAPITAL STRUCTURE: AN INTUITIVE APPROACH 4 - 4
BARTOK ISTVAN THE DISTRIBUTION OF DECISION MAKING BODIES IN COMPANIES LISTED ON THE BUDAPEST STOCK EXCHANGE 5 - 5
BESTAKOVA SANDRA THE INFLUENCE OF SHORT-TERM RENTAL ON RENTAL HOUSING PRICES IN PRAGUE 6 - 6
DU TIMON VALUE CO-CREATION IN A HEALTHCARE PLATFORM 7 - 7
ELIASHBERG JEHOSHUA N/A 8 - 8
FOWKES ROBYN NOT APPLICABLE 9 - 9
GOVENDER IVAN , DLADLA ALFRED MONITORING AND EVALUATION OF LOCAL ECONOMIC DEVELOPMENT 10 - 10
JUWAHEER THANIKA , SAHYE KOOLDEEP THE USE OF COLOURS IN MARKETING IN SHOPPING MALLS OF MAURITIUS - A GENDERED APPROACH 11 - 11
KOVÁCS TAMÁS ADVISORY ACTIVITY OF INTERNAL AUDITOR IN THE PUBLIC SECTOR 12 - 12
LONG PANG , CHEOK MUI YEE IDENTIFYING A BETTER MANAGEMENT METHOD IN PROJECT MANAGEMENT PRACTICE UNDER UNCERTAINTY CIRCUMSTANCES: A SYSTEMATIC LITERATURE REVIEW 13 - 13
MA CONG , CHEOK MUI YEE A META-ANALYSIS ON OCCUPATIONAL SAFETY AND HEALTH (OSH) IN NEW ENERGY INDUSTRY IN PEOPLE REPUBLIC OF CHINA (RPC) 14 - 14
MOL-GÓMEZ-VÁZQUEZ ANA , HERNÁNDEZ-CÁNOVAS GINÉS , GŁODOWSKA AGNIESZKA , MACIEJEWSKI MAREK ANALYZING THE PROBLEMS OF INTERNATIONAL TRADE ACTIVITY OF EUROPEAN SMES 15 - 15
MOODLEY PADHMA , BUTHELEZI MAKHOSAZANE A SHIFT FROM BRICK TO CLICK RETAILING IN DURBAN, SOUTH AFRICA – CUSTOMERS’ PERCEPTIONS 16 - 16
MOTAMEDI KURT ACTION STRATEGY AND ACTION KNOWLEDGE 17 - 17
NOVICKYTĖ LINA A BEHAVIOURISTIC APPROACH IN RISK MANAGEMENT: THEORETICAL INSIGHTS FOR SUCCESSFUL STRATEGY IMPLEMENTATION 18 - 18
PANDA HRUSHIKESH INWARD AND OUTWARD FOREIGN DIRECT INVESTMENTS AND EXPORTS FROM INDIA 19 - 19
PANKOTAY FRUZSINA MAGDA , KOLOSZÁR LÁSZLÓ LEAN MANAGEMENT IN THE HOTEL SECTOR – OPPORTUNITIES AND THREATS 20 - 20
PENCELIAH SOOBRAMONEY , NAIDOO RAVEENA FASHION RETAIL MARKETING FOR SMALL, MEDIUM AND MICRO ENTERPRISES 21 - 21
POTGIETER ANDREA , RENSLEIGH CHRIS THERE'S A GOOGLE SCHOLAR ALERT FOR THAT: AN INTEGRATIVE REVIEW METHODOLOGY EXPLORING MOBILE APP FEATURES THROUGH LEXIMANCER 22 - 22
SABOUR ALAOUI LAMIA THE IMPORTANCE OF SOCIAL RESPONSIBILITY IN MOROCCO: CASE OF THE SMALL AND MEDIUM ENTERPRISES IN EL JADIDA 23 - 23
SAHD LIZE-MARIE , BOTHA NANNETTE MACHINE LEARNING IN SHARE TRADING: MITIGATING THE RISK OF INVALID TRADES 24 - 24
SILVERSTONE BENJAMIN RE-ESTABLISHING THE PREVALENCE OF EMAIL BULLYING 25 - 25
SKODA ZBYNEK POSSIBILITIES OF DIGITIZATION IN CONSTRUCTION DURING THE BUILDING LIFE CYCLE 26 - 26
STAŃCZYK IZABELA , REINFUSS ROBERT THE IMPACT OF TRAINING ON EMPLOYEE EFFECTIVENESS 27 - 27
STENDER PATRICK CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE - HOW MEASUREMENT AFFECTS THE OUTCOME 28 - 28
SZÓKA KÁROLY , KOVÁCS BRIGITTA PROCESS ORIENTATION IN THE MODERN CONTROLLING 29 - 29
ULANOV VLADIMIR DEVELOPMENT OF RUSSIAN ENERGY COMPANIES IN THE LIGHT OF NATIONAL INTERESTS 30 - 30
VAN DER VORST CLAUDIA CHALLENGES FOR SME USING BUSINESS INFORMATION SYSTEMS IN THE CONTEXT OF INDUSTRY 4.0 31 - 31

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